Joe Verschueren is entering his fifth year at Grand Valley State University. In August 2024, he was promoted to Senior Associate A.D. for Revenue Generation and oversees Marketing, Corporate Partnerships, Creative Services, and Ticketing/Sales.
During Joe's time at GVSU, he has led the way in achieving numerous all-time football sales and attendance records, including highest DII attendance in the nation (every year), ticket revenue (2023), total attendance (2023 – 100,882), student attendance (2023 – 18,352), and single game attendance (2021 vs. Ferris State – 17,007).
GVSU Athletics have also received over 20 NACMA Awards during this time, including New Revenue Generating Idea (every year), Digital Media Engagement (2022-23, 2020-21), Social Media Campaign/Initiative (2022-23), and Single Game Sellout Campaign (2022-23).
Prior to GVSU, Joe served as Associate AD for Ticketing & Sales at the University of Wyoming (5+ years), Director of Ticket Operations at the University of Oklahoma (2 years), and Assistant AD for Ticket Sales & Operations at Texas State University (5 years).
Joe earned his Bachelor's Degree at Hope College where he was a member of the football team, and has a Master's Degree in Sports Administration from Valparaiso University.
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Joe is from Muskegon, Michigan where he also currently resides with his wife, Allison, and daughter, Evelyn.
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